Management Perception of Digital Innovation: How Innovation Managers Perceive Digital Innovation in their Organisational Setting in Austria

The rapid advancement of digital technologies has fundamentally shaped business in all sectors. Therefore, organisations must find strategies for responding to this through innovation. In context, the perspective innovation managers and their perception innovations practise are underrepresented previous research. using semi-structured interviews, study examines perceptions 13 towards organisational factors Austria. Results showed that is perceived positively potential solve current societal, economic environmental challenges. However, a proactive strategy required organisations. Finally, terms conductive factors, agility, mindset adjustment, culture, open approach ecosystem usage appear be important This suggests who aware impact consider leading may successful handling